Social media marketing and inbound marketing are not two distinct approaches. They complement one another and are essential for expanding a company in any field.
Every year, new trends emerge on social media. Platforms fluctuate in popularity. Due to several factors, including global events, consumer expectations vary. As technology develops, you can be forced to use novel strategies to attract clients. However, using social media is still in vogue. There are around 3 billion active Facebook users alone. Instagram has 2 billion users, TikTok has more than 1 billion, and YouTube has over 2.5 billion.
Social media should be used in your inbound marketing strategy simply because of the huge amount of consumers it allows you to reach on one platform. Here are seven additional reasons to think about it if you’re still not persuaded.
- Consumers expect it
- it increases brand awareness and establishes you as an expert in your field
- it allows you to tailor content to different target audiences
- it fosters opportunities for building relationships
- it boosts SEO
- it keeps you informed of market news and trends
- it provides a high return on investment.
Customers Anticipate It
Consumers want brands to be active on social media to the tune of 80%. They want to see that you’re available to respond to inquiries, offer support and counsel, and share your professional expertise.
Naturally, this does not imply that you must be present on every platform. There are dozens to choose from, and the majority won’t help your company.
However, you must be present on the major social media networks used by your target demographic. These differ based on your industry and the audience you’re aiming for. The most popular ones are YouTube, Twitter, and Facebook.
It increases brand recognition and establishes you as a subject-matter expert.
The “in” thing right now is Stanley’s new insulated drinkware offerings. Customers buying them range from nurses to students.
Despite being existing for 100 years, Stanley has never enjoyed the current level of popularity. What distinguished it? Instagram post that became popular.
Influencers on social media then joined the bandwagon. Even without the aid of further marketing strategies, Stanley is currently trending online.
Content can be Tailored to Appeal to Various Target Audiences
Many businesses have many target markets. You can connect with each of these audiences through social media at their own pace.
To attract middle-aged small business owners, branding agencies, for instance, can upload webinars and how-to videos on YouTube. YouTube video uploads will improve a brand’s SEO.
To reach young social media influencers and entrepreneurs, they can also post brief, attention-grabbing versions of their content on TikTok at the same time. They can also connect with potential clients personally by using Instagram’s live streaming feature.
It Offers Possibilities for Relationship-Building.
Regular communication with your audience is the best approach to get to know them. This approach is simple thanks to social media.
Questions, concerns, and ideas can all be made by customers. These can be read to discover patterns, pain points, and more.
Additionally, you can ask for more details by replying to direct comments or survey questions.
Asking consumers to contribute images is yet another effective approach to engage with them. When Dove learned that 70% of young women didn’t feel represented in advertising, it took action.
Over 640,000 pictures were shared as a result. It’s safe to assume that Dove now understands what women want to see when they view product advertisements.
It boosts your SEO
SEO and social media have a complicated relationship. Google’s Matt Cutts stated in 2014 that social signals such as likes, retweets, and shares had no effect on SEO rank. However, it is now evident that this is not totally correct. When a social media post becomes viral, it increases traffic to a website. Furthermore, the traffic has a high conversion rate.
A site’s bounce rate will decrease as traffic increases. It will demonstrate that people regard the site as an authority in its field. These elements will boost a site’s Google ranking.
It keeps you informed on industry news and trends.
Fat Straws, a Texas-based startup, found that Dalgona coffee was trending on TikTok. It was inspired by the trend and developed a new line of drinks as a result.
Your company can do the same. Follow social media influencers to find out what’s hot in your sector. Examine what your target audience is saying to find patterns that could help your business expand.
It provides a high rate of return on investment.
Any marketing campaign’s ultimate objective is to increase sales and profits. You may use social media to accomplish this both now and in the future.
A social media marketing campaign’s average return on investment is $2.80. However, by improving social media interaction, a company can make much more money than this.
Additionally, social media posts are immortal. A excellent post will always exist, even if it doesn’t always go viral. The references to it continue to exist. Shares will rise, and the articles will continue to drive visitors to your website.